Brands that move products
— and move people.
MS UP is a Slovenian e-commerce company that owns and operates six brands on one shared platform. One million customers, one million orders, and a relentless focus on the parcel that lands on their doorstep.
By the numbers
Scale that speaks for itself.
The company is profitable, growing, and shipping every day. These aren't vanity metrics — they're the substrate every brand decision stands on.
Revenue
Combined revenue across all six brands, growing every year.
Orders fulfilled
Packages shipped to customers across the region.
Customers served
Unique shoppers trust one of our brands with their cart.
The portfolio
Six brands.
One operating system.
Each brand owns a distinct customer promise. Underneath, they share the hard parts.
About MS UP
We build E-Commerce brands that make life a little easier.
MS UP is headquartered in Škofja Loka and operates across the region. We started with one store and a simple idea: online retail here was underserved on both price and speed. Eight years in, we run six brands, ship a million orders a year, and still obsess over the same unboxing moment.
One team, one platform, six brands. We own every step a product takes — from the supplier handshake to the delivery confirmation — because that's what lets us move faster than our size would suggest.
Ship weekly, think in quarters
We move fast on details and slow on direction. Small changes compound; big bets deserve real thinking.
Customers are the only scoreboard
A flawless site means nothing if the package arrives late. Every team touches the customer outcome.
Six brands, one team
Brand identities stay distinct. Underneath, we share everything expensive — platform, data, ops, and each other's craft.
Timeline
5 years, a million customers.
A few moments that shaped the company. Each milestone is a team decision, a product launch, or a bet that paid off.
2021
MS UP is founded in Slovenia
A small team with a simple hypothesis: online retail in the region was underserved on both price and speed.
2024
Portfolio expands to six brands
Multiple brands, one operating platform — shared infrastructure powers every customer experience.
2025
€20M+ revenue
Crossed the twenty-million mark with positive unit economics across the portfolio.
2026
1M+ customers served
Over a million EU households have ordered from an MS UP brand.
Leadership
The people who own the outcome.
Each one owns a layer of the business end-to-end.
Co-Founder & CEO
Blaž Mirt
Believes great companies are built by great teams, and spends most days making sure his has everything it needs to win.
Careers
Build the next chapter with us.
We hire slowly and invest deep. Small teams, clear ownership, and the kind of pace that comes from trusting each other.
Open positions
Projects
The hard parts we built in-house.
The infrastructure, playbooks, and design systems that turn six ambitious brands into one compounding operating advantage.
One platform, six brands
A shared commerce core — checkout, fulfillment, analytics — so each brand ships like a startup but scales like an operating company.
Express fulfillment network
Multi-node warehousing plus carrier partnerships that let us deliver in one-to-two days across the region.
Demand-sensing experimentation
Short-cycle product testing playbook that lets us validate new categories in weeks, not quarters.
Reporting built for decisions
Dashboards and alerts the whole company actually reads — to pick the next bet with real numbers in hand and catch spikes before customers do, with incidents resolved in minutes rather than hours.
Contact
Let's talk.
Partnerships, press, big ideas — or a resume you want to slide in. We read every message.
- [email protected]
- Headquarters
- MS UP d.o.o.
Škofja Loka, Slovenia